Praxis Mag
Digital Architecture Magazine

Praxis Mag is a digital publication envisioned as a Soft Light initiative to promote Mexican architecture. We are an independent publication focused on recognizing, sponsoring and talking about emerging young talent in Mexico without leaving aside the nation’s leading architects.

Praxis Mag is published in Spanish, English and Portuguese. It is built on native iOS (iPad) and Android (2016) applications with global distribution through iTunes Store and Google Play (2016). The content in each issue is divided into three sections focused on personal and professional aspects, and editorials.

Profile

This section was created so architects and firms can tell readers all about themselves. This is an intimate space generated for them to share their interests and approach to architecture, and to talk about their internal office dynamics.

Projects

The section features a video with the story of six to ten selected projects, describing how the architects designed each one, the personal challenges they faced, and the lessons learned. The videos are complemented with a photo gallery including descriptive narratives.

Interview

This section addresses Society, Government, Professional Practice, and Academia, with three specific questions related to each field. The same questions are asked in every issue to ensure a variety of perspectives on specific topics.

Key Characteristics:

User Experience

We are not a linear magazine. We create reader empathy with engaging ideas. We want our readers to discover how to use our content, and understand each author and his or her personal idea.

Premium Content

Premium content that is not available on other digital platforms, such as YouTube, Vimeo, Issuu, and others.

Distribución Mundial

Aplicación nativa para sistemas operativos iOS (iPad) y Android (2016) con una distribución mundial a través de iTunes Store y Google Play (2016).

Bimonthly Edition

Praxis Mag is published bimonthly in the months of February, April, June, August, October and December with a special edition at the end of the year.

No Internet Needed

Read our content whenever and wherever you want, all the content is integrated into the app and available without an Internet connection.

Low Cost

Low cost of reading through two schemes: free version with advertising or paid version without advertising.

Praxis Mag 002 - Iván Hernández - ludens

march 2016

002 - Iván Hernández / ludens

We dedicate the second issue of Praxis Mag to Iván Hernández / ludens. ludens is a playground in which we create architectural features that enable and facilitate the shaping and appropriation of space.

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002 - Iván Hernández / ludens

The ludens philosophy is all about engaging with a project, where the interaction of play and a sense of humor make a project captivating.

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002 - Iván Hernández / ludens

This issue features the following projects:
* Casa Fresnos
* Montessori Alberi
* Polígono 108
* RIA Rural
* UH Santa Fe
* Impact HUB
* Bibliotecas Digitales

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002 - Iván Hernández / ludens

Content integrated into the app and available without an Internet connection.

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002 - Iván Hernández / ludens

Premium content that is not available on other digital platforms, such as YouTube, Vimeo, Issuu, and others.

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LightSoft

We are a group with over 11 years experience in the field of information technology, design and visual communication and digital entertainment. We have the knowledge, experience and necessary to give tangible results through innovative ideas methodologies.

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